Sell more with TikTok Shop

TikTok Shop is a one-stop e-commerce solution for driving brand growth and sales directly on TikTok, where entertainment becomes shoppable.

70% of TikTok users discover new brands and products on TikTok.*

*Source: TikTok Marketing Science Global Retail Path to Purchase (US Results) conducted by Material August 2021.

Download

Download TikTok APP

TikTok Seller enables sellers to manage their TikTok Shop via mobile phone. Available features including but not limited to seller registration, product management, order management, return&refund management, promotion management , customer service, data analysis, campaign registration and seller education.

Shopping made simple

Powered by TikTok's unique discovery engine, TikTok Shop enables brands and sellers to showcase and sell products directly on TikTok, through a suite of in-app shopping touchpoints.

LIVE Shopping
Promote, sell and engage with your audience, all in real time.
Shoppable Video
Create entertaining videos with your products just a tap away.
Shop Page
Display your product catalog within your own in-app shop.
Shop Tab
Display your products on a centralized marketplace within TikTok.
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Seller success on TikTok Shop
Brandon

"It has allowed me to connect with a global audience and promote my products to people who would have never found me. Due to the TikTok Shop's success in reaching millions of people, I've been able to sell more plants in 3 months than I did in 3 years!"

Brandon The Plant Guy

Brandon runs his plant business in his apartment where plant lovers can learn about and purchase plants. He offers LIVE Shopping viewers a valuable Free Gift with any purchase offer, educates how to purchase, and drives urgency by alerting viewers that his "items sell out quickly, so don't wait!"

>1.5M
Total LIVE Views Since Launch
>15K
Orders Since Launch
$350K
LIVE Shopping Sales Since Launch
Soo Slick

"TikTok Shop has helped our small business grow in unimaginable ways, allowing us to have access to connect with our customers in a new and engaging way, thereby boosting sales. Tapping into influencer marketing with TikTok Shop has been a game changer. As customers can now see our products on people who have the same body type as them making their purchasing decisions easier."

Soo Slick

Soo Slick, a minority women-owned fashion brand, activated a TikTok Shop Creator Affiliate Open Plan to allow creators to feature products at competitive prices through shoppable content on TikTok. The videos have experienced weekly top performing content success.

>$1M
Creator Affiliate Sales Since Launch
>200M
Affiliate Content Views Since Launch
>$50K
Creator Peak Total Sales (Single Video)
Wyze

"We've only been on TikTok Shop for a few months, this feels like internet shopping in the late 90s huge. We've been blown away by early results. Content-led commerce looks like the next paradigm shift in online shopping with TikTok leading the way as the next big e-commerce platform in the US."

Wyze

Wyze, a smart home products start-up, activated a TikTok Shop Creator Affiliate Open Plan to allow creators to feature products at competitive prices through shoppable content on TikTok. The videos have experienced weekly top performing content success. Wyze has risen to one of the top selling Electronic Shops on TikTok Shop.

>$1M
Creator Affiliate sales (60 days)
>100M
Content views (60 days)
$100K
Peak total Sales (single video)
Twenties Beauty

"TikTok Shop is a great platform to reach our specific target customers, we're really happy that we can introduce KBeauty products to our viewers."

Twenties Beauty

Twenties Beauty is committed to making Korean beauty more accessible in the US, and sells a variety of brands, including their own proprietary brand, Plan 36.5. In 30 days, their TikTok Shop creator affiliate and self-produced content experienced viral success and has risen to one of the top selling Beauty Shops on TikTok Shop.

>$500K
Sales (30 days)
>25K
Orders (30 days)
>$60K
Peak total Sales (single video)

FAQ

How do I get started with TikTok Shop?
Register for a TikTok Shop seller account, complete identity verification, and start uploading your products. We provide comprehensive seller guides and support.
What fees do I need to pay?
TikTok Shop uses a commission-based system, with rates varying by product category. We don't charge monthly or annual fees.
How do I manage orders and shipping?
Through our Seller Center, you can easily manage orders, print shipping labels, and track delivery status. We offer multiple logistics solutions for your choice.